Now, we’re not going to talk about whether Black Friday deals help you save money. If you want to know about that, you can read all about it in our article, ‘Read this before you FOMO into Black Friday’.
Instead, we’re focusing on the research conducted by Market Watch which looked at how the US’s largest retail index (SPSIRE) fared against Black Friday trends.
Whilst the data shows there's no long-lasting impact between Black Friday and the stock market, there is an interesting inverse (opposite) correlation.
Market Watch found that a strong immediate reaction of the stock market resulted in a weak Q4 performance for retailers overall. The opposite was also true, meaning if there was a weak reaction to Black Friday, there would be a strong Q4 performance.
What's the reason for this? No one quite knows, as this is just a trend.
So, does this trend surprise you? Or do you think it all adds up?
Either way, make sure to download the Shares app and let us know in one of our communities!
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